About us

Jewelry is meant to tell a story. Every piece you choose to wear is meant to enhance your feminine delicacy and be a natural continuation of your elegance and sophistication.

 

This is what I believe jewelry’s true meaning is.

 

My name is Bella Sherban. The reason why my brand bears the exact same name as my own is that I put in this creative process all my love, dedication, passion. Each and every piece comes out of my hands and carries a fragment of my soul.

 

My encounter with fashion happened in the beginning of this millennia when I was a little girl. I grew up in a creative whirlwind around my mother’s business and hobbies – clothes, fabrics, designs, tailors’ ateliers, handmade jewelry, and passion.

 

These childhood experiences had left a significant impression on me: despite leaning towards an acting career and dreaming of Hollywood and being in the spotlight, my inner voice was telling me fashion is my true calling. One thing led to the other and I was soon living in Milan, following my dream in the iconic Istituto Marangoni. It was not long before I felt my inner voice again: this time it was telling me to craft my own creative project and to follow my heart.

 

I made the brave decision to drop out of university and pursue my vision for art and design. I headed back to my home country Bulgaria. I had a hunch that, connected to my roots, my creativity would flow very differently and better, and I’d feel more in sync with my true feelings.

Destiny was with me on this one and soon after going back to Bulgaria, I received an unexpected offer to get my own shop. At first I hesitated and felt reluctant to jump in… but again, I took a leap of faith and said, “let’s do it”. This was in 2018.

 

The journey in the past five years has been exciting, intriguing and long! Overtime, I switched to working with precious stones and metals only. Today, you are able to pick from diamonds, sapphire, granite, pearls, ruby and more, paired with gold or silver.

 

All my pieces embody the divine feminine duplicity; they are timeless, yet stylish; fragile, yet unbreakable; they can leave you speechless, yet inspire you to look within for deeper words.

 

So at the end of the day I realised I would much rather create beauty and have you be at the spotlight I used to dream of.

 

What the brand has come to be today is a precious gem – like my pieces. I hope you enjoy them!